As the topic „meat“ is highly discussed and gets more attention year by year it is a good chance to start an awareness campaign. It gets more important for consumers to know specificly what kind of meat they eat, where it is from and if it is moraly eatable.
Through different aspects within this topic, „Help your meat“ started to look more closely and therefore is sure this campaign supports these certain aspects.

There are certain questions to think about:

. Where does my meat come from?
. Is there enough space for the animals?
. Are they well treated?

So, what is important for consumers like you?