Ever wondered about how ethics play a role in your product or service consumption? Or how marketing ethics plays a role in making decisions in your product and service consumption, then keep on reading.
“Blog review about ‘The A to Y of corporate social responsibility. By Wayne Visser, Dirk Matten, Manfred Pohl and Nick Tolhurst.‘
I read the book ‘The A to Z of corporate social responsibilty‘ from this book I chose two chapters. Marketing Ethics by Philip Kotler (321) Ethical Consumption by John Sabapaty (195-198)
Both men have some interesting things to tell about Ethics and how they are applied. First I will talk about the chapter of Philip Kotler.