Where would you like to travel in 2014: to the soccer world championship in Brazil or to the cultural capital Riga in Latvia? Anyway: did you know that Riga is the cultural capital in 2014?
Some countries really spend much money to promote top class sports events, as for example the soccer championships,. But waht does it really mean to the country and the inhabitants? Isn’t there another way to promote a country and to attract visitors? In the European Union we have a cultural initiative since 1985, promotimng cultural capitals. But as every brand, also the cultural capitals need to be promoted. Or should this money be invested towards other things at all?