CC-by-sa & literature

Český sen / Czech dream


Czech Dream is the Czech documentary film, which premiered in February 2004.
The feature film about the preparation of an advertising campaign and opening hypermarket, which did not really exist.
The event was implemented by two film students, who hired an advertising agency to do a new advertising for new hypermarket called "Czech Dream" for them. They filmed and documented the whole preparation and conduct advertising campaigns and eventually crowd about 3,000 customers who came in Saturday, May 31, 2003 to a car park Letňany.

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