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Food marketing to children: ethical issues

Each of us has definitely seen the scene in the grocery: the small kid is nag­ging, crying, and whining to get his mom to buy him some special sort of sweet products or fast food. At this moment we understand that advertising to children is big business.

The fact that so many commercials on TV, online, in games targeted to children are for foods that are high in calories and low in nutritional value, makes the ethical problem even sharper. On the other side, hundreds of psychologists, marketing experts as well as corporate lawyers develop strategies, which make kids to want attractive “fun” products.

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