In our time the competition in the business is very strong. There are many different companies and a wide variety of products to choose from. In order to secure a safe place in the market, companies use different paths and diverse sale strategies. The companies often manipulate buyers. The illumination system is often used to make the products more attractive and colorful. This is particularly common in more expensive shops. The main types of lighting used in boutiques are: general illumination, accent illumination and decorative illumination.