Child labor in adidas factories drops the prize for customers. But what is the price for ruining a childhood? Find out about NDE’s thoughts on his AdBuster.
NME is really into sports and got a lot of clothes of well known sports brands. Two weeks ago, he went to the library and lent a book called “The black book of brands”. He was pretty surprised as soon as he discovered adidas as one of the denounced brands. He decided to create an AdBuster about the child labor in adidas factories. His goal is to question the prize that these kids have to pay just to keep the price for the costumers as low as possible, even though the biggest amount of the price is probably a revenue or bonus for higher employees of the company. NDE used a claim adidas used several years ago to put the relation of the brand and its factories in two seperate shapes.
He wants to raise the awareness of child labor at adidas factories and that we ask ourself if we want to be in charge for ruining countless of childhoods just for wearing the latest brands.
NME did a really good job in keeping the design as clean as possible and still getting the message across. This AdBuster will raise the awareness of the the problem and may affect shopping habits of some customers.