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Innocent is not so innocent anymore

CC-by-sa ethify.org & literature

Innocent, a former British brand which produces “healthy and natural” drinks has lost its name giving innocence. A couple of years ago, 90% of the company’s shares got bought up by the major beverage producer The Coca Cola Company. This now raises the question, if Innocent can still carry on with their brand promise without being influenced by the corporates heads at Coca Cola. It wouldn’t be the first time that Coca Cola bought up a successful, small business and changed their proven formula in order to cut costs and maximize profits while sacrificing the brand image.

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