Why managers make a bad ethical choices? They try to do get more customers, make more profit and being a best manager. They believe that the activity is within reasonable ethical and legal limits – thats not “ really ” illegal or immoral. There is a line between right and wrong. In this line you are between your conscience and the corporation's benefit. In the business game if you want to be a winner you must be playing like a winner.

European Business is a book written by Simon Mercado, Richard Welford and Kate Prescott. Their aim is to raise the key issues facing European business today and to evaluate some of the strategic and operational responses to European’s evolving environment. Authors seem to be positive towards changes in European Union’s market. They believe that operational flexibility and innovation could be important to the future development and competitiveness of European companies. They also emphasise how crucial is to take account of cultural nuances in order to avoid expensive mistakes.

Unser täglich Brot - Ein Film von Nikolaus Geyrhalter

In diesem Fall geht es um das ethische Dilema: Tabakkonsum, und wie dieses "gelöst“ wurde. Der Buisiness Case bezieht sich auf die USA. Man braucht aber nicht viel Fantasie um die Thematik auf Europa umzumünzen.