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Innocent is not so innocent anymore

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Innocent, a former British brand which produces “healthy and natural” drinks has lost its name giving innocence. A couple of years ago, 90% of the company’s shares got bought up by the major beverage producer The Coca Cola Company. This now raises the question, if Innocent can still carry on with their brand promise without being influenced by the corporates heads at Coca Cola. It wouldn’t be the first time that Coca Cola bought up a successful, small business and changed their proven formula in order to cut costs and maximize profits while sacrificing the brand image.

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Incest of Trump and Ivanka scandal

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Our new 45th president is taking headlines again but not for issues with the Russians or fighting a case with the FBI but a scandal that Trump is having secret relationship with his oldest daughter Ivanka.

Ivanka has been by her dad side since he started his campaign to run for presidency. She is Trump right hand when he needs anything she will get the job done. Ivanka is very close with her father but how close?

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Thank You For Smoking (2005) Review

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Thank You For Smoking is 2005 satire/comedy from Director Jason Reitman starring Aaron Eckhart as Nick Naylor, the top Lobbyist of the Tobacco-Industry. It starts with a American talk show where Robin, a 15 year old cancer patient, is brought in as an example of how dangerous cigarettes can be. On the one side we have the President Of Mothers Against Teen Smoking, The Chairwoman of the Lung Association and a Top Aide from Health and Human Services, on the other side however, sits Nick Naylor.

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Plastic Paradise

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The 20th century was shaped by a new world of cheap, convenient and disposable products. The lead, takes certainly the material called plastic. Scientists invented it and presented it as a perfect creation, because its indestructible. Particularly, it served the American army in the world war 2, when 85% of the plastic production was made for the military.

Nowadays you are often confronted with terms like “plastic islands” in the ocean. Nobody knows how they look like nor where they are – but does this problem even exist?

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The True Cost (2015)

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“The world now consumes about 80 billion new pieces of clothing every year. This is 400% more than the amount we consumed just two decades ago. “ The True Cost examines the real cost of fast fashion and garment production in the 21st century from a variety of aspects, these include the environmental impact, the health and social impact upon workers, the economic reasons behind why these conditions are so common and the psychological reasons detailing how the consumer impacted the rise of fast fashion.

Worker Impact

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Summary of Wuppertal Institute Designguide

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The Designguide describes the need of producing environmentally friendly  and sustainable products. It should help to educate new generation of designers which would think more carefully about the product sustainability. Over the 20th century designers mostly designed products that couldn’t be reused or recycled. And what more, the marketing of these products enhanced the constant consumption. The consumers got used to products with short life spans.

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