Does 99% need to suffer, so the 1% can succeed? This text refers to the 1% of the population who is looking for power and have an ideal where they influence the rest of the group (99 percent) with. Especially on economic inequality this is a huge problem. With the 1 percent we mean bank CEO’s and the top of the large corporations.
We live in the age of social media. This means that lots of our conversations happen online through instant messaging, more people get their news from status updates and tweets than newspapers and we spend far too much time watching funny viral cat videos. Social media has revolutionised the way we receive and share information. Consequently the raised fist of activism has been replaced by the quick click of a Facebook like.
We appreciate food. We appreciate the water, land, energy, money and human labor, that is utilized to produce food. Therefore, we made this short video to show the waste of food in a supermarket daily.
If we pay €29,00 for a t-shirt, do we realize the amount that goes to the cotton farmer, or the seamstress? Every day people in third world countries make long days just so you can wear that shirt that you like so much. Are we aware of the way that the money is being split between the involved parties?
I chose this topic because it is an existing dilemma situation in our daily life and we are often faced with the choice, if money or animal welfare is more important for us. It is a decision between moral and greed. The image should encourage people to reflect on their actions and lead to a rethinking.